The Science Office

Vous trouverez la version en français de cet article dans les Bulletins Electroniques.

It is difficult to deny the complexity of our modern society: globalization, continued growth of a population whose intrinsic needs are constantly increasing, and overall improvement in the standards of  living and education. In this evolutionary paradigm, social organizations (institutions, communities, businesses) are now forced to rely on innovative data analysis methods to stay responsive, adaptive, strong and accurate in carrying out their assigned tasks. The amount of data produced and processed by these actors has continuously increased. Even if this isn’t new information, the proliferation of interconnected devices and internet access to each and every moment makes the analysis of this heterogeneous information very complex. Thus, a company must be able to react quickly to shifting market needs, its deceptive signals and its evolution as well as its crises. The billions of data transmitted by consumers are a great source of information used to better target customer segments and industry trends (eg, being able to differentiate a buzz from a real market trend in the immediate future), but also to monitor the evolution of its competitors. In another context, governments are now heavily sollicited to provide quality information to the greatest number, all the while leveraging the services made ​​possible by the advent of “Information and Communication Technologies” (ICT) : welcome to the era of Big Data !

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